Since I was in primary school, I knew 2 things that —while being somehow related— couldn't be more different:

I knew primary school doesn't teach you how to write persuasively or interestingly,

And I wanted to know how to write that way.

So in the upcoming years I got obsessed with marketing, sales, copywriting, and everything in between.

I wanted to learn how to tell a good story, how to sharply communicate my thoughts, and how to interestingly persuade ANY reader.

And I did

So perhaps you, dear reader, can nurture your brain —and maybe your pocket— with all the wisdom and knowledge I have to offer you.

I'm always watching

— THE Juan